Tequila Dama Fortuna debuted in the US in March 2025, driven by a passion for showcasing the authentic beauty of Mexico's Highlands and a vision to compete in the 24hr Le Mans race by 2027. Rooted in Ayotlan, Jalisco, Dama Fortuna blends tradition and innovation, offering small-batch tequila crafted with care and a deep respect for the land and its heritage.