The French bitter that paints your Negroni yellow.

A bold staple since 1889, Suze is France’s technicolor take on the bitter aperitif. Immortalized by Picasso and revered by bartenders worldwide, it’s most famously the star of the White Negroni—despite its unapologetically electric yellow hue. Made from wild gentian root harvested in the Alps, Suze balances bitterness, floral complexity, and just the right touch of citrus sweetness. With herbal roots running deep and a flavor that lingers, it’s the kind of liqueur that’s both historic and refreshingly modern.